市场营销

管理学院

An Evolving 程序 for Tomorrow’s Marketers

The marketing industry is perpetually evolving, with economic fluctuation and near constant new technology. In Marist’s 市场营销 concentration of the 工商管理 major, you’ll become equipped with the skills to adapt to an ever-changing industry and have hands-on experiences to prepare you for a successful future in the workplace.

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学生学习成果

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Elevate Your Understanding of 市场营销

With an emphasis in the liberal arts and in-depth coursework in each concentration, the 市场营销 concentration provides a well-rounded curriculum focused on your interests. Along with the courses for the 工商管理 major, you’ll also dive deep into the world of marketing by taking:

营销传播
市场营销研究
国际营销
营销政策 & 问题

尼克Russo: Industry Leaders Trust Marist Students

“At my internship with the Miami Dolphins, I worked on and presented a three-year, multistage plan based on bringing e-sports—an untapped demographic—to the stadium. It was very nerve-wracking for me and the other interns to present our ideas directly to the stadium executives. 但这是一次很棒的经历.”

尼克Russo
Dual Major in Business and 沟通, concentrations in 市场营销 and 体育交流

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为你的成功投资

“Marist is a community committed to helping students achieve their goals. You will build relationships with your professors, and they will invest in your success. Advisors will work with you individually not only to plan your schedule but also to help you make the most of your educational experience and to navigate the job search process.”

Dr. 迈克尔·克雷文
Assistant Professor of 会计

Meet the 管理学院教师 >

Jade Sinskul: Working with Inspiration 教师

“My professors are so caring, and they want to see students succeed. They also have industry experience, which is so helpful because they often share personal stories from their own careers that I can then take and apply to mine. 他们真的很鼓舞人心.”

玉Sinksul
工商管理 Major, 市场营销 concentration

Read Jade's Story >

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理论与实践的结合

The Marist educational experience creates a unique balance of theory and application. By incorporating coursework with hands-on experience in the field of marketing, students are well-prepared for entry-level positions in the industry. 为 example, students in 管理 Strategy, the Business capstone course, present their final reports directly to executives for the companies they’ve researched and reported on. And students in 市场营销 Strategy integrate their classwork with data analytics and financial analysis and spend their time making strategic decisions, analyzing their performance, and modifying their strategy.

An image of students at a presentation on annual 纽约 City Career Trek

Talk to Experts in the Field on the annual NYC Career Trek.

This annual Career Trek trip to 纽约 City connects students with employers, 比如花旗银行, 瑞银(UBS), 彭博。, 和摩根大通, and provides a direct link between current students and alumni working in the field.

马克思主义教育的价值

在圣母, we pride ourselves on our dedication to providing our students with a well-rounded liberal arts education that prepares them for practical experience and profound success in their field. But don't just take our word for it - the numbers speak for themselves.